Hootsuite--because there is never enough time in my day

DON’T put the burden of finding on the customer. Make it easy to be found.

Post two messages a week:

1 push and 1 pull.

Push—we have this deal...

Pull—what do you want us to do with this issue?

If you're as busy as I am, or even busier, hootsuite makes it easy to manage your digital marketing tools.

www.hootsuite.com

Set up a social media dashboard at hootsuite.com to time-manage messages for consistency. Hootsuite doesn’t allow much exploration until you have created a dashboard. I didn’t create one (yet). 

After I check my analytics, I discover that most of my fans check their Facebook pages on weeknights. The only time I have to update my page is Saturday mornings which, according to the analytical data, is when my page has the least traffic. Hootsuite allows me to post what I want on a timer so that my entry will ‘post’ automatically during high-traffic times to ensure my customers see my post when they are active online.

Timing is everything. If you run a restaurant, post your breakfast specials around 7:30 or so. About 80% of active users check their preferred forms of social media from their phone before getting out of bed (I do) and again one last time after getting tucked in. Give them something to get up for: your special bagels or today’s breakfast deals. Use hootsuite or another management tool to ensure your posts get to your target audience if you are unable to post fresh each morning for your fans’ convenience.