Google Analytics

Why all this is important

www.google.com/analytics

Where do I start? After my research, how do I decide which form of media to get good at first? How do I determine which form of media should be my home base? The Meyers brothers suggest useing the data from Google analytics to decide what I should update first. A website is static, it’s the brochure, and typically the home base. Social media is the outreach mechanism. Usually customers are going to come from the site, so update that first and then use (updated) social media to get it out there. Don’t forget to collect information somehow from visitors!

Social media allows your customers to find you easily. Since 80% of searches are local, this is a golden resource to advertise locally. If my information is easy to find online, then all I need to do is keep it up-to-date. A lot of local searches are performed on a phone or other mobile device by travelers who otherwise would not know about me. If my information is phone-compatible, random customers will be more likely to utilize the services I offer than another. I know from personal experience that I will eat at the first restaurant who’s phone number or address is easiest to find on my phone. I will also drive out of my way to visit a monument or some event that I happen to see on my phone while looking for something else. Key words are important, too.

Now that I have updated my website and I have a few visitors, how do I reach more visitors and potential customers? I update my social media, my outreach connector! Social media must be frequently updated in order to remain current. I can ask question to encourage interactions, utilize apps that require interactions, and let my fans know when I have a special deal going on or information to offer. Proper and effective use of social media will make it easier for potential customers to find me. If I am difficult to find online, or my graphics are difficult to view on a phone, those searches will turn into someone else’s customers.